Wichita Life is a local media brand about the city of Wichita (pop: 400K).

Started by Landon Huslig and his wife as a simple Instagram account back in 2017

According to a recent interview with Landon…

Now, Wichita Life reaches nearly 60,000 people on Instagram and 31,000 via newsletter — engaging a total of 120,000 across all platforms. In 2024, Landon hit his biggest milestone yet: $119,814 in top-line revenue.

“That was the first year I out-earned my day job. That felt big.”

Monetized mainly via sponsors…

to identify sponsors, [Landon] wrote down every billboard advertiser he saw in town.

Pretty cool that he’s been able to build the brand to $10K/month, and it sounds like he’s done it while working a full-time job as an engineer

I believe most cities/regions could support a scrappy local media brand like this.

People seem to prefer these outlets to traditional newspapers and radio stations nowadays.

Could you start one for your area?

Other examples

• Earning a Living From His Local Newsletters in Only 2 Years
• This Local Newsletter Earned $52K Last Month (85% Profit)
• $6000 Per Month From His Tiny Local Food Newsletter
• $87,000 Last Year, Aiming For $500K by 2027