Last week Taylor Swift announced her engagement on Instagram

Digital PR specialist Fery Kaszoni tweeted a couple of days later…

For this specific placement, we did a story for our property client:

How to replicate the garden where Taylor got engaged, on a budget.

We wrote up the tips within minutes.

We found journalists who write about Taylor Swift, general lifestyle and gardening.

We sent them the email.

Within hours, the story started landing big links, as every journalist needs a fresh and unique angle to vibe with the Taylor engagement trend

It is still not too late to react, as there is a lot of buzz right now about the engagement.

I’ve heard this referred to as “news jacking,” where you leverage big news stories to land press mentions and backlinks for you or your clients

Sounds like it’s the core service Fery offers via his agency, which earns about £10M per year.

Lots of demand for this kind of service, and fun work if you’re creative